Social Media & Marketing Daily
Monday, April 7, 2014
  • Wheat Thins Popped Makes Airy TV Debut

    The launch campaign for Wheat Thins Popped includes a humorous TV spot and a brand endorsement deal with TV personality Kelly Osbourne. The spot … Read the whole story

  • Bulleit Bourbon Gets Behind First Time Fest

    Bulleit Bourbon, Diageo's small-batch brand is getting in front of the lens at film festivals and behind the lens for a few independent artists. … Read the whole story

  • Mike's Hard Lemonade Moves To All-Digital Marketing

    Digital content channels were found to drive the brand's business "in surprising ways," with social and shared, viral content expanding consumption occasions and driving … Read the whole story

  • Twitter To Launch Over A Dozen New Ad Types

    In addition to the already expected foray into app install ads, Twitter is also showing off expanded capabilities for its card-based promoted posts. Read the whole story

  • Bizo Upgrades Email Marketing Platform, Lets B2B Marketers Retarget Via Display, Social

    Bizo, a B2B audience data firm, on Monday introduced "Multi-Channel Nurturing," a new feature of its marketing platform that will allow B2B marketers to … Read the whole story

  • Don't Forget The Product: Little Things Still Mean A Lot

    I just returned from a three-week vacation in Hawaii, and I was once again reminded that the key to great marketing starts with your … Read the whole story

  • YouTube The Most Engaging Social Site

    According to the first edition of Shareaholic's "Social Referrals That Matter" Report, a look at the average visit duration, pages per visit, and bounce … Read the whole story

  • Workplace Apps Will Change

    I recall one of the first email marketing applications I ever saw: a very basic, linear approach to creating and sending an email campaign. … Read the whole story