The Social Graf
Whatever their potential pitfalls in terms of ownership of content, social media platforms are an extremely effective way for publishers to reach younger demos, according to an expert panel speaking … Read the whole story
Louis Vuitton secured a spot on the leaderboard this week with a 32% uptick in digital engagement thanks to the promotion of the brand's … Read the whole story
After dipping its toes in the mCommerce waters for the past several years, Facebook is ready to jump into the deep end and has … Read the whole story
Marketers that use email in tandem with social sharing drive six times more revenue, according to a new report, which also concludes that the … Read the whole story
Takeda Pharmaceuticals U.S.A., Inc. has enlisted actress Sara Rue in a campaign that encourages obese women to talk to their doctor about a weight … Read the whole story
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Social may soon get "reaction" emojis -- let's hope they are a route to better metrics and not the metric themselves. Read the whole story
- COMMENTARY
In my book, Snapchat's failures are more impressive than its successes. They show a maturity and a degree of willingness to change course that … Read the whole story
- COMMENTARY
Grow or die: The words are gospel in Silicon Valley, as well as Wall Street, where much of its stock is traded. Yet, until … Read the whole story
