While TV still rules the roost, social media is a close second in millennial women's preferences for Olympics-related content, according to data from Influenster. Read the whole story
The overall index continues to slide down, and our normal brands are beginning to take their places. However, the opening ceremonies of the Olympics … Read the whole story
"It's a natural tie to the feeling that I can do more, learn more and be more," Ford Digital Marketing Manager Lisa Schoder tells … Read the whole story
Clickbait titles, according to Facebook, can be classified by two criteria-withholding necessary information and misleading reader expectations. Those pages that continue to post clickbait-style … Read the whole story
Why social strategy must be people-poweredIn the age of amplification of social influence through digital channels, brands that remain rooted in the advertising age … Read the whole story
Younger Millennial women turn to Snapchat as the place where they can truly be themselves. And Millennial moms "are driving the conversation online," according … Read the whole story