- WebCollage Expands Into Europe
Online Media Daily, - Wednesday, January 30, 2008
WebCollage, a provider of Web content integration solutions for manufacturers and the ...
- BrandIntel Study Reveals Some Surprise Winners
Online Media Daily, Karl Greenberg - Wednesday, January 30, 2008
BrandIntel says the Web chatter is the very tide of opinion new-vehic ...
- Tennant Battles Cheap Imports With Innovation
Around the Net In Brand Marketing, Thom Forbes - Monday, January 28, 2008
Tennant--a big name in the small market for industrial floor-cleaners--faced stiff competiti ...
- Undertone Networks Beefs Up Publisher Services, Snags Weather.com VP
Online Media Daily, - Monday, January 28, 2008
Undertone Networks is beefing up its publisher services, naming Eric Franchi ...
- American Greetings Connects With Gen Y Via Kiwee.com
Online Media Daily, Gavin O'Malley - Monday, January 28, 2008
American Greetings may not be known for its affinity with digitally connect ...
- Wonders Of The Pizza Tracker
Feedback Loop, - Friday, January 25, 2008
Glad you liked our Pizza Tracker!! I wanted to take a mome ...
- GSI Commerce Aims To Expand Internet Marketing Via Acquisition
Online Media Daily, Mark Walsh - Friday, January 25, 2008
Aiming to boost sales, e-commerce service provider GSI Commerce Inc. has acquir ...
- Adchemy Receives $19 Million In Venture Funding
Online Media Daily, - Friday, January 25, 2008
Online marketing service Adchemy has received $19 million in a venture fundi ...
- Borders Names 360i Interactive AOR
Online Media Daily, - Friday, January 25, 2008
Borders has named 360i as its interactive agency of record, tapping t ...
- P&G's Lafley Uses The Past To Invent Future
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 24, 2008
A.G. Lafley, president and CEO of Procter & Gamble, has used h ...
- Batman Viral Marketing Has Focused On Ledger's Joker
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 24, 2008
Warner Bros.' tantalizing Web marketing campaign for the next movie installment ...
- Q Interactive Names Henderson Chief Analytics Officer
Online Media Daily, - Thursday, January 24, 2008
Chicago-based Q Interactive, an online marketing services provider, has promoted Arend Henders ...
- Print Inserts Pass TV Ads As Important Influence in Purchase Decisions
Research Brief, Jack Loechner - Thursday, January 24, 2008
Based on research findings released by Vertis Communications, twenty-seven percent of adul ...
- Media X: Buy American
MediaDailyNews, Jack Feuer - Wednesday, January 23, 2008
It's Super Bowl Time. When the media's iron hand sheds its silk ...
- KFC To Super Bowl Scorer: Chicken Dance
MediaDailyNews, Nina Lentini - Wednesday, January 23, 2008
KFC is out to ambush the Super Bowl by potentially getting ...
- Marketing Performance Critical; Agency Resource Functions Scrutinized
Research Brief, Jack Loechner - Wednesday, January 23, 2008
According to a CMO Council survey of 800 senior marketers, 37.6 perce ...
- Marketers Must Lock In Customer Loyalty
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 22, 2008
...
- SEMDirector Snags $16 Million In Financing, Rebrands As Covario
Online Media Daily, Tameka Kee - Tuesday, January 22, 2008
SEMDirector has rebranded itself Covario--and snagged $16 million in a Series ...
- OfficeMax Out Elfs Itself: A Case Study In Viral Marketing
Online Media Daily, Tanya Gazdik - Monday, January 21, 2008
The final stats are in for the OfficeMax holiday campaign, ElfYourself.com. Aft ...
- Social Network Marketing Affected By New Technologies
Online Media Daily, Gavin O'Malley - Monday, January 21, 2008
To stay ahead of the social networking curve in 2008, interactive markete ...
- Parents Slam Producers For Film Marketing To Kids
Around the Net In Brand Marketing, Thom Forbes - Friday, January 18, 2008
...
- Study: 'Junk Mail' Label Broadens
Around the Net In Brand Marketing, Thom Forbes - Friday, January 18, 2008
...
- AMA Broadens Definition Of 'Marketing'
Marketing Daily, - Friday, January 18, 2008
The American Marketing Association has redefined the word "marketing," to reflect i ...
- Warner Bros. Marketing Chief Ousted
Around the Net In Media, William Spain - Friday, January 11, 2008
...
- Warm Wishes For A Good Cup Of Joe
Feedback Loop, - Friday, January 11, 2008
I love Starbucks. Being a Seattle native in some ways implies ...
- Carlson Cuts Gold Points; Partners Revamp Loyalty Programs
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 9, 2008
...
- McCann's MRM Worldwide Partners With MSN Latino
Online Media Daily, Gavin O'Malley - Wednesday, January 9, 2008
Helping advertisers better reach an increasingly influential demographic, MRM Worldwide has beg ...
- Ad Infuse Names David Staas VP Of Marketing
Online Media Daily, - Tuesday, January 8, 2008
Ad Infuse has appointed David Staas as the vice president of marketin ...
- ValueClick Moves Yovanno Up To COO, U.S. Media
Online Media Daily, Gavin O'Malley - Friday, January 4, 2008
ValueClick today announced the promotion of David Yovanno to the role ...
- Comcast Reaches Deal For Vehicle Registration Data
MediaDailyNews, David Goetzl - Thursday, January 3, 2008
Comcast's local ad sales division has reached a new deal to recei ...