- Fail Upward: DirecTV Misses 100 Mark, But Impacts Viewers
MediaDailyNews, David Goetzl - Thursday, January 3, 2008
DirecTV's extensive efforts plugging the launch of 100 HD channels by Ja ...
- Borris To SVP, WB's WTM Unit
MediaDailyNews, - Thursday, January 3, 2008
Warner Bros. promoted Sonia Borris to senior vice president of marketing a ...
- Broad, Phrase Or Exact: What's The Best Keyword Match Setting For AdWords?
Around the Net in Search Marketing, Tameka Kee - Wednesday, January 2, 2008
AdWords gives search marketers multiple ways to have their ads served accordi ...
- WOM Hits $1.3 Billion In 2007
MediaDailyNews, - Wednesday, January 2, 2008
Word-of-mouth marketing is estimated to hit $1.3 billion this year, up almo ...
- Marketing Execs Say Basics Are Most Important in 2008
Research Brief, Jack Loechner - Wednesday, January 2, 2008
According to the first annual survey of Top Marketing Trends for 20 ...
- MARKETER OF THE YEAR: AT&T
Media Magazine Supplement, Laurie Sullivan - Thursday, January 31, 2008
Our marketer of the year went from Bakelite to broadband in ...
- I'm with the Rebrand
Media Magazine Supplement, Laurie Sullivan - Thursday, January 31, 2008
Shaking off more than a century's worth of dust, the country's large ...
- Technology MARKETER OF THE YEAR: Apple
Media Magazine Supplement, Andrew Sullivan - Thursday, January 31, 2008
Few companies can build real anticipation and excitement without heavy advertising, b ...
- Restaurant MARKETER OF THE YEAR: Dunkin' Donuts
Media Magazine Supplement, Nina Lentini - Thursday, January 31, 2008
Dunkin' donuts marketing in 2007 was as satisfying as that first s ...
- Retail MARKETER OF THE YEAR: Costco
Media Magazine Supplement, Sarah Mahoney - Thursday, January 31, 2008
Costco CEO Jim Sinegal is distinctly unimpressed by awards, let alone tho ...
- Entertainment MARKETER OF THE YEAR: The Walt Disney Co.
Media Magazine Supplement, Laurie Sullivan - Thursday, January 31, 2008
Once upon a time, in a land where marketers seek to tu ...
- Automotive MARKETER OF THE YEAR: Mercedes
Media Magazine Supplement, Karl Greenberg - Thursday, January 31, 2008
In 2005, Mercedes' three-pointed star, the automotive emblem of comfort, style a ...
- Marketers of the Year 2007
Media Magazine Supplement, Nina Lentini - Thursday, January 31, 2008
We're into our second go round of naming Marketers of the Yea ...