- PR Outranks Advertising in Improving Consumer Confidence in Banks
Research Brief, Jack Loechner - Friday, April 3, 2009
When asked about their banks, insurance companies and investment firms, the stu ...
- Search Loser Advises On Lessons Learned
Marketing Daily, Karl Greenberg - Wednesday, April 1, 2009
Gary Flake lost the biggest innovation war on the Web to Goog ...
- Young Are Most Receptive To Online Coupons
Marketing Daily, Karlene Lukovitz - Wednesday, April 1, 2009
In addition to the young's greater time spent online, patterns reflect ...
- CBS, Conde Nast Find Online Banner Ads Worth Only 16% Of A TV Spot
MediaDailyNews, Joe Mandese - Thursday, April 2, 2009
A study commissioned jointly by one of the biggest publishers of magazin ...
- Study Challenges BT Claims Of 'Anonymous' Data
Online Media Daily, Wendy Davis - Thursday, April 2, 2009
Behavioral targeting companies have long argued that tracking people anonymously as th ...
- A Strategic Path To The Digital Customer
Research Brief, Jack Loechner - Thursday, April 2, 2009
A new executive brief by IBM Global Business Services, based on ...
- Average Online Video Viewer Watches 5 Hours A Month
Research Brief, Jack Loechner - Wednesday, April 1, 2009
The February 2009 comScore Video Metrix data shows that U.S. Internet use ...
- All in the Presentation:For Enfatico, change starts at the pitch
OMMA Magazine, Joe Mandese - Wednesday, April 1, 2009
I'm sitting in a conference room at 11 Madison Avenue, a facili ...
- Behind the Numbers:The Digital Video Drift
OMMA Magazine, kyle , Daisy Whitney - Wednesday, April 1, 2009
Remember that great one-word piece of advice from The Graduate? Plastics. Wel ...