- Q&A: For Affluent Gen Y, Confidence Soars
Marketing Daily, Sarah Mahoney - Thursday, November 29, 2012
It won't take much to brighten the spirits of affluent consumers. ...
- Mobile Banking Adoption Grows
Marketing Daily, Tanya Gazdik - Thursday, November 29, 2012
Chase, Bank of America, and USAA are the top mobile banking provide ...
- 55+ Use Tablets As Multitasking Tool
Online Media Daily, Laurie Sullivan - Thursday, November 29, 2012
While smartphones gave new meaning to the word "multitask," 76% of sing ...
- Mobile Holiday Shoppers Comparing Prices
Research Brief, Jack Loechner - Friday, November 30, 2012
According to a recent analysis from Prosper Mobile Insights, 55.3% of Mobi ...
- Shopping Local Benefits Local
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 29, 2012
A new study by CivicEconomics says the money you spend at cha ...
- J.D. Power: Peering At Dealers Through The Digital Screen
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
When it comes to online reputation, auto dealers are no different th ...
- Singles Like Smartphones, Couples Like Tablets, And Everyone Loves Second Screening
Mobile Marketing Daily, Steve Smith - Thursday, November 29, 2012
Device use and multi-screen behaviors are not easily predicted merely by demographic ...
- Call Me Later: Learning To Stay Out Of The User's Way
MoBlog, Steve Smith - Thursday, November 29, 2012
The recent Millward Brown study of receptivity to mobile ads also sho ...
- The Corporate Struggle With Innovating
Research Brief, Jack Loechner - Thursday, November 29, 2012
To promote innovation, many researchers suggest executives cultivate a mindset that ...
- Shoppers Use Mobile Even Inside Stores
Around the Net In OMD Europe, Nina Lentini - Tuesday, November 27, 2012
Smartphones will play an increasingly central role in Christmas shopping this yea ...
- Gen X Genders Generally Congenial To Germane Ads
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
While Gen X is a smaller group than the demographics that booke ...
- Survey Finds Consumers Down With OTT
Marketing Daily, Aaron Baar - Tuesday, November 27, 2012
According to a new survey by Accenture, half of consumers in t ...
- Most In U.S. Trying To Cut Sugar, HFCS Consumption
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
70% of Americans are trying to consume less sugar, and 63% a ...
- Candy Is Adults' #1 Christmas Snack Purchase
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
Half of U.S. adults who celebrate Christmas buy candy for the holida ...
- A Third of Cell Phone Owners Search For Health Information
Research Brief, Jack Loechner - Wednesday, November 28, 2012
According to The Pew Internet & American Life Project, in conjunction wi ...
- J.D. Power: LLBean.com Tops Online Retailers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 27, 2012
LLBean.com ranks highest among online apparel retailers with a score of 8 ...
- Why Liveblogs Are Best At Getting Views
Around the Net In OMD Europe, Nina Lentini - Monday, November 26, 2012
Dr. Neil Thurman and Anna Walters, from City University London's Journalism Schoo ...
- Endurance Sports Sponsorship To Reach $102 Million
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
According to research from IEG, North American sponsorship spending on marathons, triathlo ...
- Cyber Monday Sales Up Sharply
Marketing Daily, Sarah Mahoney - Monday, November 26, 2012
Even more remarkable than those gains, experts say, is the fluidity wi ...
- Honda, Acura Tops In ALG Resale Value
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
When it comes to resale value, Honda and Acura vehicles are wor ...
- Mobiles Hyperactive In Store
Research Brief, Jack Loechner - Tuesday, November 27, 2012
According to the JiWire Q3 Mobile Audience Insights Report, examining consumers' increas ...
- Consumer Reports' Has A Naughty And Nice List
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 26, 2012
Consumer Reports has issued its annual list of the companies it conside ...
- Black Friday Moves Online
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 26, 2012
More and more consumers are doing Black Friday online. Per a repo ...
- Stores Get 'Huge Win' In Long Black Weekend
Marketing Daily, Sarah Mahoney - Sunday, November 25, 2012
The bigger news, for consumers and retailers alike, is a brand n ...
- Avoid Holiday Scammers
Research Brief, Jack Loechner - Monday, November 26, 2012
With online holiday shopping expected to grow 12.1% in the US th ...
- Olympic Sponsors Score Awareness Post-Games
MediaDailyNews, Steve McClellan - Wednesday, November 21, 2012
Is the UK really a "better place" for hosting the 2012 Summ ...
- Prospective Car Buyers Relying On Social Networks And Review Sites
Research Brief, Jack Loechner - Friday, November 23, 2012
According to the Fall 2012 Automotive Social Media and Reputation Trend Stu ...
- Retail, Online, & Gift Cards Part of Holiday Sales Forecast
Research Brief, Jack Loechner - Thursday, November 22, 2012
According to the NRF and Shop.org, holiday sales this year will increa ...
- Digital Coupons Use Is Limited
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 21, 2012
Some 84% of CPGs are now using digital coupons, with 45% usi ...
- Live Blogging Is Hugely Popular
Around the Net In OMD Europe, Nina Lentini - Tuesday, November 20, 2012
A new survey has discovered that live blogs are getting 300% mo ...