- Using The Interest Graph To Target Social Ads To Gen Y
Engage:Millennials, Jon Elvekrog - Friday, August 17, 2012
Demographic profiles have long been used by marketers to segment their audien ...
- Triscuit 'Apologizes' For Stressing Toppings
Marketing Daily, Karlene Lukovitz - Thursday, August 16, 2012
Kraft Foods' Triscuit is looking to drive greater use of the cracke ...
- Pinning Down The Future Of Pinterest
Marketing Daily, Drew Neisser - Friday, August 17, 2012
Since speculating on the future of Pinterest has become a sport ...
- Canon Imagination Goes To Hollywood And Beyond
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
How does a camera company get away from the product-attributes trap? Y ...
- Diet Coke Rolls Out New Packaging, Campaign
Marketing Daily, Karlene Lukovitz - Thursday, August 16, 2012
The design, to begin appearing on Diet Coke products as of Sep ...
- Hispanics Prefer At-Home Entertainment
Marketing Daily, Tanya Gazdik - Thursday, August 16, 2012
Hispanic consumers prefer at-home activities versus more costly out-of-home options, according ...
- SEOmoz Acquires Twitter Tool, Confirms Social-Search Alliance
Online Media Daily, Laurie Sullivan - Thursday, August 16, 2012
Software company SEOmoz's acquisition of Twitter analytics company Followerwonk signals the significan ...
- What If We Got This Whole Facebook Thing Wrong?
Social Media Insider, Catharine P. Taylor - Friday, August 17, 2012
There are times when I'm sure we've gotten this Facebook thing ...
- India Watches Social Sites After Communal Violence
The Social Graf, Erik Sass - Friday, August 17, 2012
While social media has contributed to the fall of dictators and t ...
- Facebook Goes For Traditional Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 16, 2012
Facebook has started testing a new ad unit that lets Pages p ...
- Olympics Were More Mobile Than Social
Around the Net In OMD Europe, Nina Lentini - Wednesday, August 15, 2012
At its beginning, the 2012 Games were being labelled as the 'soci ...
- Roger Federer Touts Mercedes-Benz GL-Class
Marketing Daily, Karl Greenberg - Wednesday, August 15, 2012
Before hitting the airwaves during U.S. Open coverage on CBS on Au ...
- Lunchables Teams Online Prizes, Mall Game Kiosks
Marketing Daily, Karlene Lukovitz - Wednesday, August 15, 2012
Kraft Foods' Lunchables has launched an integrated "Never Be Bored Again" campai ...
- Calvin Klein Shifts To Digital For Bra Launch
Marketing Daily, Sarah Mahoney - Wednesday, August 15, 2012
The black-and-white video, shot by Steven Klein, is expected to get 5 ...
- Olympics Earns More Social Buzz Than Biggest TV Events
MediaDailyNews, Wayne Friedman - Wednesday, August 15, 2012
NBC says the London Olympics telecasts were more social than the 20 ...
- Sprinklr Names Strategy, Sales Execs
Online Media Daily, Fern Siegel - Wednesday, August 15, 2012
Sprinklr, a scalable social media management company, tapped Scott Doniger as seni ...
- Won't Get Fooled Again: There Was No Social Media Bubble
The Social Graf, Erik Sass - Thursday, August 16, 2012
The abysmal performance of social media stock is prompting tech and finan ...
- Progressive's Flo Not A Social Hit
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
Contributor Tim Nudd says Progressive Insurance is hobbled by the insipid presen ...
- OFT Green-lights Facebook Instagram Grab
Around the Net In OMD Europe, Nina Lentini - Tuesday, August 14, 2012
It is the first time the OFT has ever made a ruli ...
- Twitter Founders Break 140-Character Mold With Branch
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, August 15, 2012
Separate and apart from Medium, Twitter cofounders Evan Williams and Biz Sto ...
- Twitter Debuts New Platform Medium
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Wednesday, August 15, 2012
The founders of Twitter on Tuesday debuted Medium -- a new onli ...
- Obama Beats Romney On The Digital Trail
Online Media Daily, Mark Walsh - Wednesday, August 15, 2012
A new study by the Pew Research Center's Project for Excellence ...
- Wernher von Braun on "The Mohawk Guy"
The Social Graf, Erik Sass - Wednesday, August 15, 2012
Everyone seems to be talking about Bobak Ferdowsi, a.k.a. "Mohawk Guy," t ...
- Mexican Beer Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
Pacifico, a Pilsner-style Mexican beer popular among California surfers, is running i ...
- Stride Gum Mint Goes Apple
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
An inspired rip-off of the Apple mien, Stride gum has created ...
- Twitter: Olympics Inspired 150 Million-Plus Tweets
Around the Net In OMD Europe, Nina Lentini - Monday, August 13, 2012
Telegraph.co.uk reports that over the course of the Games, Jamaican sprinter Usa ...
- Facebook Deletes Page Denigrating Aborigines
Around the Net In OMD Europe, Nina Lentini - Monday, August 13, 2012
Facebook has bowed to pressure and removed a second racist member pa ...
- Facebook Debuts "Baby" Button
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, August 14, 2012
Facebook just debuted a new "Life Event" for Timeline, which lets use ...
- Do You Bing Or Google?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 14, 2012
Some 62% of people participating in a study of 150 said th ...
- Ben & Jerry's App Finds 'Partners' for Facebook Fans
Marketing Daily, Karlene Lukovitz - Monday, August 13, 2012
This time, to promote B&J's new Greek Frozen Yogurt line, agency Amalgamat ...