For a while now, Arbitron's COO Sean Creamer has been inferring that the portable people meter (PPM) could play a more prominent role in TV measurement. During comments last week, … Read the whole story
SAY Media has unveiled a platform that identifies individuals on the company's network who have stopped regularly consuming live television and then targets ads … Read the whole story
A new Microsoft Xbox 360 allows users to speak -- using its Kinect controller integrated with Bing search -- to find TV and entertainment … Read the whole story
Content discovery engine StumbleUpon has launched an updated version of its service featuring a more visually engaging look and feel and new "Channels" for … Read the whole story
CBS has seen a surge in recent video-on-demand viewing, says the network's chief research officer David Poltrack, who views VOD as an "advertising medium … Read the whole story
A company that sued Comedy Central's "South Park" for copyright infringement not only lost the case, but was ordered to reimburse Comedy Central's attorneys … Read the whole story
General Mills' Pillsbury believes the generation of moms raised on email, Web and texting are also ready to use their smartphones to activate a … Read the whole story
When it comes to watching full-length TV episodes, virtually all iPad users and more than half (55%) of iPhone users rely on Wi-Fi connections … Read the whole story
So much attention is being paid to the new Xbox 360 and Kinect platform's TV partnerships that it is easy to overlook another critical … Read the whole story
For more than half a decade, many in the TV industry have looked forward to set-top-box measurement as an elixir that would deliver better … Read the whole story
The DVR phenomenon, followed by VOD, and then the tsunami of OTT, was launched by a universal disdain for appointment-based television viewing. The notion … Read the whole story