TVBlog
Whether the NewFronts will spark a TV-style upfront market isn't clear. But, the first-annual event series has already been a huge success from a marketing perspective. The NewFront brand has … Read the whole story
PepsiCo continues to build on the impressive success of its half-the-calories juices brand, Trop50, with (more) new extensions and new "Girlfriends"-themed TV spots starring … Read the whole story
ACTV8.me -- which has deals with Fox Broadcasting (for "New Girl"), Mark Burnett Productions, Oxygen TV, Virgin Produced -- says early data shows users … Read the whole story
Aspire, the new cable Comcast cable network which will offer African-American programming under ownership of Earvin "Magic" Johnson, has signed deals with Universal McCann … Read the whole story
New digital video services should be permitted to operate on a level playing field with broadcasters and other traditional programming services, former TV and … Read the whole story
Sometimes, what's old is new again. AOL, whose robust content syndication strategy has helped distance itself from its aggregator past, is once again touting … Read the whole story
- COMMENTARY
So counterintuitive is my new MSO interface, it took us as a family 10 days to work out how to record programs and another … Read the whole story
COMMENTARYThings fall apart; the center cannot hold. Boy, was that William Butler Yeats guy onto Matt Weiner! Yeats' description of a world gone mad, … Read the whole story
- COMMENTARY
TV is a land of plenty these days - especially when consumers are in a rush to get to the next big thing. At … Read the whole story
