TVBlog
As I was writing Monday's column about VH1's "Dating Naked" and the unprecedented amount of bare skin on display in that series and several other recent basic cable reality efforts, … Read the whole story
AudienceXpress, a TV audience-buying platform, has partnered with TubeMogul, a programmatic ad platform for digital video. The partnership will allow advertisers using TubeMogul to … Read the whole story
Top cable networks' ratings continued their decline, which started at the end of April -- down 6.8% in July to 18.17 million 18-49 viewers … Read the whole story
Millennials are still buying into pay TV -- but not surprisingly, their numbers are lower than older TV consumers. Just 63% of millennials -- … Read the whole story
Coming off the hugely popular World Cup this summer, NBC Sports is hoping to grow football-fever into a new national pastime for its Barclays … Read the whole story
The new Expedition Granted competition invites contestants to submit a video up to two minutes in length and a Tweetable elevator pitch at a … Read the whole story
Bob Liodice, President of the Association of National Advertisers, rejected assertions by his 4As counterpart Nancy Hill that marketers were largely to blame for … Read the whole story
Programmatic advertising has woven its way into every channel in marketing, including the most traditional: television. According to a new study from AOL, over … Read the whole story
With a major rebrand of its business technology services -- and a multimillion-dollar marketing campaign -- Sprint is focusing less on the what, and … Read the whole story
Rainvertising promotes music festival in Seattle. Meow Mix jingle gets remixed. Let's launch! Read the whole story
- COMMENTARY
New to ad-supported video-on-demand services from DirecTV, I warned my wife as we sat down to watch our first show: "There's no fast-forwarding." Tension … Read the whole story
- COMMENTARY
According the Hub survey titled TVE: The Big Story, 17% of respondents who think they have a strong understanding of what TV Everywhere is … Read the whole story
- COMMENTARY
How important is social TV: people posting and reading comments about TV programs on social media platforms? A recent study, undertaken by the Council … Read the whole story
COMMENTARYNo doubt about it -- Snapchat continues to gain fans who admittedly "love" the platform -- although it remains unclear what the reported Snapchat-authorized … Read the whole story
COMMENTARYSizmek, an ad management platform, has made a number of moves in recent months to position itself for a programmatic future, including the launch … Read the whole story
- COMMENTARY
The 2007 introduction of the iPhone and other devices with miniature video screens set off one of those periodic mob frenzies that hasn't quite … Read the whole story
COMMENTARYIt wasn't hard to see this one coming. Shares of King Digital plunged in after-hours trading Tuesday when the mobile game company reported weaker-than-expected … Read the whole story
- COMMENTARY
Ladies and gentlemen, the feeding frenzy has begun. And that can only mean one thing: It's Shark Week. Originally launched in 1988, Shark Week … Read the whole story
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The Government's failing local television plan is unravelling as onlookers ask: if it can't work in London and Birmingham , why would it work … Read the whole story
- COMMENTARY
Marketers "gamify" their apps using some of the simplest elements: reward, achievement, challenge. They miss where gaming is really innovating: controlling mood, tone, pace, … Read the whole story
- COMMENTARY
How is it possible that while our industry talks about cross-screen buying and integrated campaigns, convergence has still managed to sneak up on us? … Read the whole story
