Television News Daily
Monday, July 13, 2015
  • AOL's Convertro Drills Attribution Weather Data Down To ZIP Codes

    Marketers don't always understand how much weather patterns, compared with the advertisements, contribute to the sale of something now and in the future. It's … Read the whole story

  • Cable Nets, Ad Revs Dip In Q2

    While national TV advertising dollars dropped in the second quarter by low single-digit percentages, average commercial ratings took a steeper decline. Cable networks took … Read the whole story

  • Comcast To Launch Stream, Standalone Digital Service

    Joining the new business of standalone digital TV services -- as an alternative to traditional cable TV packages, for example -- is a new … Read the whole story

  • T-Mobile Makes Most Of MLB Sponsorship

    "Part of our marketing strategy at T-Mobile is to really focus on the big moments and be the most talked-about brand in those moments," … Read the whole story

  • Will Digital Content Sharing Be The Price BBC Pays For Charter Renewal?

    The BBC faces an uncomfortable year as vocal critics are appointed to the government's advisory board on charter renewal. Change is afoot and one … Read the whole story

  • Live TV Viewing Is Dying By A Thousand Paper Cuts

    Pivotal Research's senior research analyst and frequent MediaPost contributor Brian Wieser recently shared a bunch of numbers on the evolution of U.S. screen time … Read the whole story