Denis Leary tries to turn up the shock volume to 11 in his new FX comedy about an aging rock star who hasn't had a hit in 25 years. The … Read the whole story
Marketers don't always understand how much weather patterns, compared with the advertisements, contribute to the sale of something now and in the future. It's … Read the whole story
While national TV advertising dollars dropped in the second quarter by low single-digit percentages, average commercial ratings took a steeper decline. Cable networks took … Read the whole story
Joining the new business of standalone digital TV services -- as an alternative to traditional cable TV packages, for example -- is a new … Read the whole story
"Part of our marketing strategy at T-Mobile is to really focus on the big moments and be the most talked-about brand in those moments," … Read the whole story
The BBC faces an uncomfortable year as vocal critics are appointed to the government's advisory board on charter renewal. Change is afoot and one … Read the whole story
Pivotal Research's senior research analyst and frequent MediaPost contributor Brian Wieser recently shared a bunch of numbers on the evolution of U.S. screen time … Read the whole story