You might say this new phase in this coarse presidential campaign was brought to you by NBC. It began Friday with the report of the interview outtake from 2005 in … Read the whole story
Although Republican presidential candidate Donald Trump garnered more airtime, earned and paid media for the second Presidential debate, one research report said Democrat Hillary … Read the whole story
Broadcast network programming continues to see more time-shifted viewing -- in prime time and total day metrics -- than cable network programming. Cable TV … Read the whole story
The NFL has seen some alarming major TV viewership declines in the first four weeks -- with games down 11% among viewers 18-49 versus … Read the whole story
"The first line in our casting spec was 'We want kids with wild imaginations,'" says Travis Cross, senior brand manager at Activision agency 72andSunny. Read the whole story
Welcome to the second presidential debate, a town hall convened at Washington University in St. Louis, Mo. This is the second of three debates … Read the whole story
Donald Trump appeared offended by the notion that anyone might think his appearance at a town hall in New Hampshire was in any way … Read the whole story
Donald Trump's "earned media" assets are well known -- press conferences, interviews, other news appearances. Now the presidential candidates are extending into the plant … Read the whole story
Starting next month, more Comcast subscribers will face extra fees if they consume more than 1 TB of data per month. Read the whole story
Advertiser Perceptions reports that 51% of respondents to a survey said attending upfronts and NewFronts this year had a positive influence on their spending … Read the whole story
Livestreaming is starting to earn a place alongside traditional television programming formats and channels, and will only grow in importance, according to three media … Read the whole story
Donald Trump was clearly more prepared this time around, while still falling a bit off the rails. Despite attacking Clinton, there were several moments … Read the whole story
The recent news that Nielsen intends to eliminate paper diaries from 140 ratings markets met with relief in some quarters -- along with incredulity … Read the whole story