In a very conspicuous break with tradition, Showtime is keeping the lid on "Twin Peaks" by providing no advance screening opportunities for critics. Mystery surrounds this decision. Read the whole story
Joe Marchese, president of advertising revenue for Fox Networks Group, said both Fox and NBC's deal with Moat's Video Quality Scores will measure video … Read the whole story
Just three days into his new job as president of advertising sales at Fox, Joe Marchese opened the network group's upfront sales presentation in … Read the whole story
Those homes are part of Nielsen's plan to start up electronic measurement in all 210 local TV markets. The meters will also "address the … Read the whole story
A new study suggests that so-called "advanced video advertising" offers better performance than standard pre-roll video ads. The study, by Innovid, examined thousands of … Read the whole story
Video technology firm Kaltura said it partnered with analytics provider Streamlyzer to integrate real-time intelligence into its over-the-top TV (OTT) solutions. Kaltura will use … Read the whole story
McDonald's apologized Monday for an ad that is running in the UK and has been perceived as exploiting and trivializing childhood bereavement. Read the whole story
Media viewers shouldn't be teasing into waiting for those big TV news stories that come around four times a year, during sweeps. Trouble is, … Read the whole story