The platform is a bidding system that allows small daily minimum marketer media spend to access more than 200 billion national TV ad impressions … Read the whole story

Democrats have outspent Republicans in local broadcast TV by nearly $10 million on Senate races -- at $133 million vs. Republicans at $123.1 million, … Read the whole story

This year's GroupM State Of Video 2018 research examines how fractured markets in pursuit of single-channel metrics overshadow cross-channel allocation, optimization and attribution. Read the whole story

Cofounded in 2015 by actor Edward Norton and the tech entrepreneur Daniel Nadler, EDO analyzes TV ad campaigns in an effort to improve efficacy … Read the whole story

The biggest bet yet in the streaming entertainment news space, ET Live will be a 24/7 OTT streaming service dedicated to entertainment news and … Read the whole story

Although U.S. ad revenues for AMC Networks were virtually flat in its Q3 reporting period, TV distribution fee revenues and a one-time acquisition produced … Read the whole story

Wolff will manage the day-to-day operations of ESPN, while also working on the "overall management and commercialization of ESPN-branded digital products," the company says. Read the whole story