"For now, Nielsen's panel-only national TV service will remain the currency of record. First-party data will be included in Big Data in national measurement … Read the whole story

"We have proposed creative ways to make Disney's direct-to-consumer services available to their Spectrum TV subscribers," Disney said. This could include ties to ESPN+, … Read the whole story

Adoption of cloud gaming is growing, and Netflix's no-fee approach and targeting of casual gamers is a wise approach, a researcher reports. Read the whole story

Many consumers can sit up and take notice of the offering of "free live TV channels." Read the whole story

Google has been rolling out Privacy Sandbox, its targeting and measurement alternative to third-party cookies. Many in the ad industry still have doubts about … Read the whole story