The gnomes at Hulu seem to be sending out more invitations to join the $9.99 a month Plus service in recent days. I have been playing with the product across … Read the whole story
Earlier this year, video ad company Adap.tv launched a video ad exchange in partnership with Gannett Co. and Publicis Groupe's VivaKi digital unit. Now, … Read the whole story
Ad-serving metrics are getting pretty darn accurate. And the push for more precisely targeted ads raises the value of information marketers have on consumers … Read the whole story
Videocentric publishers are quickly moving toward a strategy in which multiple ad sources compete for an impression at the time of the ad call, … Read the whole story
"It all ties back into our strategy of 'Touch See Hear'," Fred Bullock, vice president of marketing for HP's Personal Systems Group in the … Read the whole story
Telemundo is positioning itself at the intersection of two trends -- the rapid growth of the U.S. Hispanic population and the surge of interest … Read the whole story