A new automated content discovery system ColorTV gathers real-time info on individual users' preferences and suggests their next move. Content providers, and advertisers, could be very interested. Read the whole story
With traditional TV viewing continuing to show declines, a greater percentage of traditional TV-based TV advertisers are making more cross-platform deals on TV-related digital … Read the whole story
The head of the Senate Commerce Committee is calling for the FCC to offer more information about its plan to let consumers replace set-top … Read the whole story
Auto sales declined slightly in September, but the tally was not as bad as analysts' projections. While GM took a hit, there were notable … Read the whole story
It's a multi-device, mobile-first world that's increasingly fragmented. And there is a marked shift in how companies are approaching identity solutions. Read the whole story
PushSpring and comScore announced on Tuesday a partnership to introduce mobile audience segments derived from comScore's Mobile Metrix and PushSpring's App Graph data, usable … Read the whole story
In August, CPG giant and the world's largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G … Read the whole story
The promotion of Christian Dior's Spring-Summer 2017 Ready-to-Wear collection earned the brand the No. 10 spot on the leaderboard. The 32% increase recorded by … Read the whole story
Cheap VR is as good as it sounds -- and unless it's built around the customer you can forget it. So an app with … Read the whole story