What's behind the big dip in prime-time NFL ratings. Could it be that increasingly, fans prefer following sports more casually on digital devices, rather than sitting through an entire game? Read the whole story
One media analyst says putting together CBS and Viacom would be tough -- for the company and for investors -- because the marketplace has … Read the whole story
According to many sources from Forrester and beyond, this is the year when digital media ad spend surpasses TV. That's nice and all, but … Read the whole story
Columbia Sportswear wants a director of toughness. Is Sleeping Beauty faking it? Let's launch! Read the whole story
A couple of days ago, Twitter entered the ranks of possible takeover talks from traditional media. Now, Netflix seems to be a possible target, … Read the whole story
Mid-roll video ads rose to a 24% share in April 2016 from a 19% share in February 2015. Pre-roll digital video ads still dominate … Read the whole story