Less Than Half Of Americans Subscribe To Email Newsletters, Even Fewer Willing To Pay

What If Media’s report, “The State Of Email Newsletters: 2021 and Beyond,” discovers 84.1% of consumers prefer not to pay a subscription fee to access news or entertainment content. The report also reveals that roughly 52.7% of Americans are not subscribed to any news or entertainment newsletters, and almost 50% are subscribed to at least one or more.