Advertisers See Media-Market Transparency As Top Concern
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ID Comms’ recent report reveals the concerns advertisers had over the past few years are still present today surrounding the clarity of the media marketplace as “walled garden” environments and automated trading of ad placements becomes customary. According to the “ID Comms 7Ts Global Transparency Report,” seventy-six percent said they weren’t confident in the digital supply chain transparency, and zero percent said they were confident.
