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Gaming Is Gateway To Metaverse For Younger Consumers

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According to Razorfish and Vice Media Groups’ “The Metaverse” report, 52% of Gen Z gamers said they feel more like “themselves” in games than 41% of millennials and 24% of Gen-Xers. The study also finds online behavior affected gamers’ behaviors offline, with 51% of Gen X and 40% of millennial gamers stating their online personas influences their real-world behavior.