The Hollywood Reporter
Comic actresses Tina Fey and Amy Poehler, who first hosted the Golden Globes earlier this year, will be returning for the next two ceremonies. The deal "is a coup for the Globes because Fey and Poehler's
last stint as hosts generated positive reviews and 19.7 million total viewers, a six-year high," writes Matthew Belloni.
The New York Times
Harper's Bazaar will unveil its new daily editorial/branded content feature, #TheList, when its revamped Web site goes live next Monday. The column will "highlight top trends culled by the magazine’s editorial staff," and advertisers "will be able to sponsor the feature in exchange for having some of their products woven into the edited lists," writes Tanzine Vega. First advertiser up will be clothing manufacturer Equipment.
Bloomberg Businessweek
Oh, Canada, land of national health care and now, unbundled cable TV channels, according to a law to be enacted soon, Canadian Interior Minister James Moore said on a Canadian TV show. "We want to unbundle television channels and allow Canadians to
pick and pay [for] the specific television channels that they want," Moore said.
Wall Street Journal
The new era of binge-watching has made a catchy TV show theme song "more important than ever," writes Steve Knopper. "Now that viewers can watch any show at any time, a familiar song can provide an anchor for a series and preserve the sense of ritual attached to following it." And who can stand to hear a bad song over and over again? Knopper explores how theme songs have evolved, from the long "preshow narration" format of the likes of "Gilligan's Island" to today's shorter, snappier versions.
Broadcasting & Cable
NBCU has reorganized its ad sales offerings and staff in order to cluster the "NBC broadcast network with its mass reach entertainment cable networks," creating "an expanded Client Solutions Group that will help create marketing and sponsorship programs for advertisers," writes Jon Lafayette. In one key personnel change, "Dan Lovinger, who had been responsible for sales of some of NBCU's cable networks and Spanish-language properties previously, has been promoted to executive VP and will be head of the Entertainment group, which includes the large reach networks including NBC, USA, Syfy, and WWE."
Fast Company
Will James Spader, star of the new NBC show "Blacklist," start tweeting? "Spader, like any other actor associated with a show, has his own agenda and concerns about speaking directly to his audience," writes Ellen McGirt and Nicole Laporte. "Those goals 'are somewhat aligned with the network’s,' [Fred Graver, Twitter’s head of TV] explains, 'but not completely. First of all, it’s a work thing. They’re already paid to show up on set. Now you want me to do what? And everyone worries about tweeting a spoiler or creating a Tom-Cruise-on-Oprah’s-couch moment.'”The two writers go into depth about Twitter's …
USA Today
Nielsen figures for delayed viewing during the major TV premiere week -- ending Sept. 29 -- "show 12 network series gained at least 4 million viewers between their original air dates and seven days later," both from DVRS or cable systems' VOD, writes Gary Levin. "During last year's premiere week, only two shows achieved that lift."He adds, "The gains in catch-up viewing spells relief for programmers, because it erases year-to-year declines for all four major networks based solely on same-day viewing."
Poynter
Tablet magazines shouldn't be written off as "worthwhile components of our larger digital strategies — especially if publishers are smart about how much they invest in producing them," writes Sam Kirkland, responding to a previous Gigaom piece that
declared tablet magazines a failure.As part of his argument, Kirkland details two pubs he feels are succeeding in tablet form: the
New Yorker and
The Atlantic Weekly, which "collects only a few stories, presenting them all in the same simple design template," Kirland writes. "Although these relatively simply apps certainly cost something in terms of staff and publishing-platform fees, …
Multichannel News
Netflix is having preliminary talks with U.S. cable operators, including Comcast and several others, "about integrating its streaming video service with leased set-top boxes," writes Jeff Baumgartner, citing a Wall Street Journal report. One issue that needs to be resolved before talks can go further: "Netflix’s insistence that [cable operators] join Open Connect, Netflix’s private content delivery network."
Poynter
An ad consortium that originally partnered newspapers and Yahoo has been rebooted. The renamed The Local Media Consortium's "goal remains to use the local sales force of 700 participating dailies to sell retail ads to an expanded audience, including those who go to an aggregator like Yahoo as their gateway to finding news," writes Rick Edmonds. But "the local partner ranks, still heavy with newspaper organizations, now include some local broadcast websites." Also, "the pricing model is changing," and "Yahoo remains as a partner, but not an exclusive one. The consortium hopes to add other significant digital players …