The Drum rounded up the 10 key points from Thusrday's Twitter for Brands conference, an event that 500 UK marketers attended. One of the 10 key facts from the conference is that Twitter is now the go-to destination for real time marketers. "Leveraging real time interest can make for real time intent," The Drum wrote.

A recent article on Adotas suggests that advertisers have yet to seize awaiting opportunity in the long tail. "There's clearly a big opportunity, but it hasn't been seized," the article says. "The big fear about the long tail is that the quality is not up to par with what's inside the top 100." Adotas says that advertisers also fear the trashy nature of the long tail sites in general, such as download sites or link farms.

AdNews reported today that RTB firm Brandscreen has hired two execs in preparation for an "automated ad boom." Stuart Spiteri has joined the company as president and chief revenue officer, and Tony Surtees was tapped as chief operating officer. Spiteri and Surtees will be based in Singapore and Syndey, respectively.

Forbes today wrote that "...this automated ad buying is reaching a tipping point less than 10 years after it began." The article says that RTB of ad inventory "through Nasdaq-like advertising exchanges....has gone mainstream."

At IAB's real-time advertising event in London last week, industry experts attempted to flesh out some truths about the real-time bidding marketplace. The Drum has put together some of the key points made. Andrew Moore, SpotXchange's European managing director, believes that real-time advertising is "becoming increasingly relevant for branding channels including video."

A recent post on Search Engine Watch spelled out five "critical points that every marketer soul know about the RTB phenomenon." Clocking in at number 3 is the point that "creative still matters." The fifth point revolves around the issue of quality RTB inventory, and the post says that those issues have been resolved. "...[T]hanks to better and better content analysis technology, low-quality sites are no longer a problem."

The New York Times reported yesterday that Bloomberg's data terminals will now incorporate real-time Twitter feeds to monitor tweets "from companies, chief executives and other news-makers, in addition to certain economists and financial bloggers."

According to All Things D, The New York Times is looking for a new ad sales head. The newspaper saw an 8% drop in advertising the last three months of 2012. All Thing D wrote, "The paper also warned that the ad tech boom had begun to compound the pricing problem Web publishers were already seeing from a 'glut of available ad inventory,' citing 'a shift toward ad exchanges, real-time bidding and other programmatic buying channels.'"

Real-time marketing doesn't actually have to be in real-time, writes Lori Turner-Wilson of Memphis Daily News. She says it just needs to be quick enough to be relevant. Additionally, real-time marketing can't be a spray and pray affair. "While it may sound counterintiuitive," she writes, "sucessful real-time marketing requires significant advanced planning. If you simply shoot from the hip, you'll likely see greatly diminished results."

Adweek yesterday reported that premium publishers are giving private marketplaces another look because "the technology has improved and programmatic buying [has gained] traction."