While some "programmatic TV" offerings are popping up, there is still work to be done when it comes to more automation, says the Wall Street Journal.

Adform, a Denmark-based ad tech company, has raised $5.5 million in Series B funding, per TechCrunch. The funding comes from Via Venture Partners, which had previously invested in Adform.

VentureBeat has posted an article written by Frank Bien, CEO of Looker, who says that a fixation on Big Data is a "bad business-intelligence habit ... we need to break."

Buzzstarter, which launched Wednesday as part of Disrupt NY's Startup Battlefield, has announced a programmatic content marketing platform for brands, per TechCrunch. The company was founded by Ken Zi Wang.

Media Week on Tuesday reported that VivaKi has promoted Marco Bertozzi to president of Audience on Demand, EMEA. Bertozzi was previously executive managing director in the UK and EMEA, and steps into his new role immediately.

Advertising Age has written that American Express has planned "to shift 100% of its online ad budget to programmatic channels," and has asked potential ad tech providers how they would help AmEx accomplish this lofty goal. However, when Advertising Age reached American Express for comment, it was revealed that the 100% figure "was more an aspiration than a real target."