• 2016: The Year Publisher and Platform Partnerships Leave Beta Phase
    In 2015, publishers realized platforms' power to distribute their content, AdExchanger's Sarah Sluis asserts. In the article, Josh Schwartz, chief data scientist, Chartbeat, said we're going to see "whether [the platforms] work to drive money and audiences for publishers.” Still, there are unresolved questions around revenue models and who will be doing the measuring.
  • 'Star Wars' Schools Everyone On Cross-Channel Campaigns
    If you used a phone, watched TV, read a magazine or got on the Internet in the past year, you probably saw some creative for "Star Wars: The Force Awakens." Joe Saracino, president, Erwin Penland, lays out the campaign's many elements for Adweek and makes a compelling argument that marketers should be taking notes on Disney's efforts.
  • Conde Nast Digital Sees Boost In Revenue, Credits Programmatic
    Condé Nast Digital told Campaign its revenue increased 40% year over year, thanks to "robust performances" from programmatic and creative solutions. Condé Nast head of digital Wil Harris said clients like the convenience of trading in a private marketplace, and that the company has seen the programmatic market become much more important than the open market. A spokeswoman for the company said digital accounts for a significant percentage of increased profits, along with events, education and other new areas of revenue.
  • In-App Advertising Still Has Hurdles, Criteo VP Says
    Jason Morse, VP-mobile products at Criteo, talks about in-app advertising in AdExchanger. Adding another channel to cross-device campaigns is the way to stay close to the consumer through the buying journey, he contends. The biggest challenge is still cross-device, people-based targeting, Morse says, and the ability to ensure advertisers deliver the right ad to the right user seamlessly between app and the Web still needs to be improved.
  • Startup Says It May Bypass Blockers
    A startup called Free All Media thinks plugging content directly into publishers' sites could be the answer to the ad-blocking crisis. By embedding a promo as a piece of code, ad blockers read the promo as content and the ad stays on the page. Free All Media has its roots in helping solve industry problems -- in its early days, it aimed to solve the music piracy crisis by selling digital downloads. 
  • When Ad Blocking And Pop Culture Collide
    With AdBlock Plus parent company Eyeo announcing that 13.2 million people in the U.S. used AdBlock Plus in October (up 44% from April), it's no surprise ad blocking has found its way into pop culture commentary. The Wall Street Journal's CMO Today reported on the adland hot topic showing up in a November episode of "South Park," as well as in a conversation with radio host Howard Stern. It's good to laugh at topics that stress us out, right?
  • Programmatic Video Makes Slow Progress In Chinese Market
    Programmatic's entrance into digital markets looks different around the globe. In China, advertisers are viewing programmatic with caution. Via ExchangeWire, a report from ad tech company ReachMax summarizes why RTB (real-time bidding) has yet to win over some marketers.
  • Startup Say Its Ad Blocker Helps Publishers Generate Revenue
    Business Insider reports that Optimal.com has launched an ad blocker that allows consumers to pay publishers not to show them ads. Using Optimal.com, users will pay a flat monthly fee that has yet to be determined. Optimal will then split that fee with the publishers the user visits (the exact split has also yet to be finalized.) "The sites with the highest visitor numbers will receive the bigger chunk of that revenue, but users can also indicate on the platform the sites they value the most and opt to give them a higher percentage of their monthly fee — …
  • Ad Tech Firms Get Lean Through Layoffs
    The Wall Street Journal picked up AdExchanger's story on the meaning of layoffs at ad tech firms. As firms see no exit, they're trimming costs and focusing on revenue growing opportunities. "Ad tech companies shed hundreds of employees from their payrolls in recent weeks. Turn, PubMatic, Collective and Centro all laid off workers, adding to the toll of Rocket Fuel’s large job cuts earlier this year," according to the report. Underscoring them is the fact that ad tech firms must focus on profitability. Only the strongest will survive. The firms also feel pressure from advertisers to deliver ROI and their investors are …
  • Omnicom Digital Chief Jonathan Nelson: Dynamic Creative Will Be Tied To Programmatic Buys
    Omnicom Digital Chief Jonathan Nelson tells Beet.TV that programmatic buying is going to be a huge part of the media buying business, and dynamic creative will be tethered to the programmatic buy. Omnicom recently won most of P&G's media buying business in North America.
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