4C, a data science and media technology company, has launched 4C University (4CU), a Web-based learning program. 4CU offers on-demand classes to brands, agencies, and media owners who wish to become formally trained in the 4C product suite and gain institutional knowledge across TV and social media. 4C clients who have earned 4CU certification badges include Amnet, Conversant, Coegi, DigitasLBi, Infectious Media, MEC, Mediavest, Performics, Spark, Starcom, Twentieth Television, and Zenith.

Marketing Land reports that if you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news and bad news. "The good news: When it can, Google Analytics is now breaking out specific iPhone and iPad models and listing them separately in the Audience > Mobile > Devices report. The bad? The 'when it can' part of that equates to 'very rarely' right now. A Google spokesperson tells us that the company recently began to notice a small amount of iOS that included a different user agent — one that …

Programmatic digital display ads in France were more likely to be fraudulent than the average display ad in Q1 2016 in France, according to research by Integral Ad Science. Overall, the research found that there was no possibility of 7.7% of all impressions being viewed by a human being. While 8.4% of programmatic digital display ads in France were found to be fraudulent, only 6.6% of publisher direct ads were found to be fraudulent. Viewability was a bit better with programmatic advertising which had a rate of 61.4%. Publisher direct ads had a rate of 59.8%, not a huge difference.

Time Inc. announced a partnership with Wochit, a cloud-based video creation platform that fosters the rapid creation of real-time, short-form video. The partnership adds depth to the company's video development capabilities and can aid all Time Inc. brands' increasing video production efforts, especially with regard to breaking or trending news.  Through this partnership, Time Inc. video producers can now incorporate Wochit's technology into their daily editorial workflow to facilitate the rapid generation of engaging video stories published and distributed across their brand sites and social channels.

Many marketers are still afraid of what they don’t totally understand, a problem that needs to be overcome, Shazam’s chief revenue officer, Greg Glenday, told The Drum. Glenday said more education is needed on programmatic in order to increase adoption. “Programmatic has changed a lot in the last year-and-a-half to the point where it's not just a transaction. When a marketer wakes up in the morning they don't say 'I can't wait to transact programmatically’ - they are trying to reach audiences. That's all programmatic is; an easy way to transact against an audience. We have a vast audience, we …

According to research from Salesfusion, more than two-thirds of B2B marketers in the U.S. with less than $100 million in revenues were investing in marketing automation to help them nurture leads. This makes lead nurture the No. 1 reason for these B2B marketers to spend on marketing automation technology. They were also interested in cultivating increases in lead volume and quality. A majority of respondents also wanted to automate lead scoring and management.

A poll by the trade group SoDA found that the number of brands planning to take their digital activity in-house has halved over the last 12 months, despite several high-profile controversies over transparency played out in the media over the last year. "The report shows the amount of brands looking to 'take digital in-house' has dropped from 27% a year ago, to 13% in 2016. Rather, instead of consolidation in terms of agency rosters, SoDA’s Global Digital Outlook Survey found the number of agencies claiming to work with three or more digital shops grew to 42%. The poll, which surveyed …

TechCrunch reports that AMP, which is Google’s answer to Facebook’s fast-loading Instant Pages, first launched on Google’s mobile search results pages but it’s now being integrated into a more products. "As AMP reaches a wider audience, publishers are obviously also interested in being able to sell different types of ads on these pages. It currently features basic ad support already, but as the company announced that AMP will soon get support for three new ad types: sticky ads, flying carpet ads, and AMP Ads for AMP Pages that should load as fast as the content.... It’s sad to see …

In a blog post, Polar advances a radical position on the pricing of inventory--it says that CPMs are over and that cost-per-view is the future of branded content pricing. "When researching our latest customer-exclusive whitepaper, Business of Branded Content, we interviewed over 30 premium publisher chief revenue officers and executives. We examined how they run, manage and sell their branded content programs. The first area we explored was pricing and packaging - and when it comes to rate cards for branded content there is certainly a feeling that it's a bit of the 'wild-west.' Publishers struggle with how to consistently …

Tremor Video has added an advanced creative review function to its seller platform to offer publishers real-time insight into the programmatic marketplace. The new feature allows publishers to evaluate creative assets that are currently competing in the auction environment to ensure ads appropriately match the content on the page. Within the seller platform, users can view and play a sample of the creatives that have been returned to their supply, including information about which demand source and advertiser the creative is associated with. Users can view the ad directly in the seller platform interface just as it would appear before …