Andrew Waber, manager of market insights and media relations for advertising automation software provider Nanigans, suggests that  despite the latest changes Facebook's made to its Audience Network (FAN), it isn’t like most other programmatic channels. "It is still tied closely to Facebook, and you cannot launch Audience Network-only campaigns," Waber writes in a post for Marketing Land. For advertisers looking to scale their spend and reach on a specific Facebook campaign, Audience Network is a "huge asset."And while FAN may not be able to replace advertisers' existing programmatic budgets yet, "it’s moving past constraints that capped its potential impact." In …

The advertising industry is pondering what a Trump administration means for at least two issues: privacy and taxes. Data privacy is one of the biggest concerns. "Under the current Democratic administration, the industry has faced an onslaught of new rules, such as data privacy protections, as the ad and media industry become more digital and advertisers find new ways to target consumers with more precision," the Wall Street Journal reports. "A more hands-off Republican administration is typically good news for advertisers that enjoy tax deductions and rely on consumer data," the Journal reports. The FCC introduced a new privacy ruling …

The election of Donald Trump casts "immediate doubt" on AT&T's acquisition of Time Warner, according to a CNN Money report. Trump said in late October, the weekend the $85 billion deal was announced, that his administration would block the transaction. "It's too much concentration of power in the hands of too few," Trump said, according to the report. CNN Money reported that BTIG analyst Rich Greenfield said in a Wednesday blog post that "the Trump Presidency adds to the risk surrounding regulatory approval of AT&T Time Warner."

Madison Avenue expressed shock at Donald Trump’s presidential election win. Now, they're turning their attention to the uncertainty of what a Trump administration may do and a potential slowdown in ad spending growth next year. “Uncertainty is bad for ad spending growth,” Jonathan Barnard, head of forecasting for Zenith, an ad buying and research arm of Publicis Groupe told the Wall Street Journal. But he said the degree to which ad spending is pulled back depends “largely on how the economy performs and what specific moves the new administration makes." If, for example, Trump "follows through on some campaign promises …

The way that Facebook and Google implement tracking code from third-party measurement companies is at the center of tensions between ad buyers and the giants of the digital ad business, according to a Wall Street Journal report. "Ad buyers want more transparency into how third-party data is collected on Facebook and Google’s YouTube, and ideally more oversight over the process since it helps them determine where and how to spend their video marketing money. Meanwhile, Facebook and Google—which reeled in 68% of spending on U.S. online advertising in the second quarter, according to Pivotal Research—argue that they provide and allow …

Facebook is moving a step closer to tapping advertisers' fat TV budgets. This week it will start delivering video ads on apps that run on set-top boxes like Roku and Apple TV via Facebook Audience Network (FAN) ad network, according to a report in Recode. Facebook has teamed up with  A+E and Tubi TV to "deliver ads to people who watch videos on those apps, on actual television sets. Facebook says this is the beginning of a test, and that it hasn’t yet worked out many details, like ad formats and lengths," the report said. FAN will deliver ads to …

"GroupM’s executive vice president of brand safety John Montgomery thinks that publishers need to consider what their current user experience is like in terms of advertising before imploring consumers to turn off their ad blockers," The Drum reports. Speaking at The Drum’s Ad:tech program in New York, Montgomery said he thinks digital ads are "overly monetized, suck up data plans and piss consumers off – all of which are reasons why he doesn’t believe that the industry has 'the moral right to ask people to turn off their ad blockers.'" Overall, he said asking consumers to turn off …

Time Warner recently moved Warner Bros.’ more than $250 million digital media account from an Omnicom-media-buying agency to Merkle, which was viewed as a bid to sync up ad efforts across its disparate brands, according to a report in the Wall Street Journal.  Warner Bros. has tapped Merkle, which specializes in customer relationship marketing, to help it manage tons of customer data and to implement digital ad efforts, "such as search advertising and digital ad buying and analytics," the paper reported. "A CRM shop is an unlikely place to park a digital media-buying account the size of Warner Bros., one …

Facebook reported positive Q3 earnings late Wednesday, earning $7.01 billion in revenue and $1.09 EPS. "That’s off of from 1.79 billion monthly users, up 16% year-over-year, and growing 4.67% this quarter, speeding up from 3.63% last quarter," according to a report on TechCrunch. "Daily active users rose to 1.18 from 1.13 billion last quarter, and up 17% year-over-year. Facebook now has 1.66 billion mobile MAUs up 5.7% from 1.57 billion in Q2, and it’s hit a new billion-user milestone as it reached 1.055 billion mobile-only users. Facebook destroyed analyst estimates, which were $6.92 billion in revenue and $0.97 EPS. Still, Facebook’s …

Programmatic ad spending in China will increase 71.1% to $11.05 billion in 2016, representing 51.0% of the country’s digital display ad spending, according to an article highlighting eMarketer’s latest forecast of the country’s programmatic ad investment. That means 2016 "will be the first year that programmatic ad spending overtakes the dollar value of traditional buying of digital display ads in China," the article reports. Further, eMarketer projects "that mobile programmatic digital display ad spending will more than double this year to $8.95 billion, which would represent the first time programmatic was responsible for more than half of China’s mobile display …