- Brandweek, Thursday, February 12, 2009 10:45 AM
Democrat Al Gemma introduced a bill that would generate revenues by using the sides of school buses as advertising space, Todd Wasserman reports. Gemma has no specific advertiser in mind. "I don't
expect Playboy centerfold ads," he says. "I mean discreet ads for philanthropists; stuff that's appropriate for school buses."
Read the whole story at Brandweek »
