• February 13, 2009

IDG TechNetwork chose Collective Media's AMP platform to manage display ads across its network of technology sites.

The deal gives IDG TechNetwork users a view of ad performance based on behavioral, contextual, demographic and geographic targeting criteria. It also provides access to a tool that supports product launches and lead generation.

As a proprietary ad network management and targeting platform, AMP allows advertisers, publishers and agencies to focus on targeting specific audiences and manage existing ad networks. It also helps users create branded vertical networks and gives marketers the tools to optimize client campaigns to improve return on investments, the company said.--Laurie Sullivan