LG, VH1 Partner For Music Education

  • March 7, 2009
LG Electronics' mobile phones division has partnered with VH1's Save The Music Foundation to promote the importance of music education. The partnership will included a year-long advertising campaign -- "Come Together" -- funded by LG Mobile Phones to raise awareness about the organization and its mission.

The television commercial showcases real-life students who have benefited from the foundation and its efforts to provide instruments to school students.

"We are very excited to continue our partnership with the VH1 Save the Music Foundation because LG is passionate about the importance of music education," said Tim O'Brien, senior director of marketing communications for LG Mobile Phones, in a statement. "Together, we hope to continue to improve and restore music education in our public schools."--Aaron Baar

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