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ROI Takes On New Insights

ROI takes on a new meaning -- return on insight, "the fusion of search and social media" -- according to Carly. She attempts to work through a few facts to find the answer to two important questions: What do marketers miss by neglecting to use and calculate the insight social media can deliver, and how can ROInsight affect traditional ROInvestment?

Carly uses a fictitious example, taking us through the budget phases of a marketing plan, and then asks the reader to determine what the marketer did wrong. The answer is all about neglecting the now-vital social arena.

Read the whole story at Straight Up Search »

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