ROI takes on a new meaning -- return on insight, "the fusion of search and social media" -- according to Carly. She attempts to work through a few facts to find the answer to two important questions:
What do marketers miss by neglecting to use and calculate the insight social media can deliver, and how can ROInsight affect traditional ROInvestment?
Carly uses a fictitious
example, taking us through the budget phases of a marketing plan, and then asks the reader to determine what the marketer did wrong. The answer is all about neglecting the now-vital social arena.
Read the whole story at Straight Up Search »