The priority
for Fox Business and Bloomberg is to become the anti-CNBC and strengthen their own identities. Fox Business is well-suited to serve the interests of the outsider of the stock market, the "little
guy." Its commitment to impressing Main Street underlays its weekend show "Your Questions, Your Money." In addition, Fox Business reporters and anchors don't shout or bicker to be heard, in contrast
to the folks at CNBC.
Bloomberg TV has always reflected the style of Bloomberg News. Its calling card is a straightforward, no-frills approach to the day's news. Experts say that will change as it tries to ratchet up its creative level. Bloomberg TV has one of the biggest and most professional reporting operations anywhere. Bloomberg can score by finding a way to jazz up its broadcasts while maintaining its journalistic integrity.
advertisement
advertisement