Yahoo has released Web Analytics for search and display advertisers. Jeff Sweat writes that the new release expands availability of the free analytics tool to all of Yahoo's account-managed
advertising clients. It was originally released last October to Yahoo Small Business merchants.
The tools include several upgrades. Among them are demographic reporting options that
let users identify age, gender, city and online interests of site visitors. It also lets advertisers track performance of display, email and search campaigns, and produce custom reports, dashboards,
alerts and segmentation tools.
Read the whole story at Yahoo Search Marketing Blog »