• askhowie.com, Friday, May 1, 2009 4:15 PM

Howie Jacobson provides a humorous analogy on the dos and don'ts of setting up a landing page after visiting his local Toyota dealership.

Behind the door that reads "Authorized Personnel Only," Jacobson found at least 16 mechanics' bays. He writes that the mechanics were clean, focused and calm. The lighting was great. It didn't smell like exhaust or tobacco, and one look told Jacobson why he could trust his car to them and nobody else.

SEO professionals should look at landing pages similarly, carefully considering the first impressions made on site visitors. Other tips: Show visitors where to start on the landing page, create a safe feeling, and leave them wanting more.

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