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Setting Up A Geo-Targeting Campaign

John steps through the basics of setting up campaigns in Google AdWords, Yahoo Search Marketing and Microsoft adCenter that let marketers target consumers based on geography. Each service, a bit different, has its strengths and weaknesses.

Yahoo's geotargeting tool, for example, requires marketers to set up several campaigns if they want to target consumers outside the United States and Canada, according to John. Those looking to target other countries need to open additional accounts. John calls the tool in Microsoft's adCenter "awkward," since it doesn't offer as much flexibility as either Google or Yahoo.

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