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Easing Marketing Automation Complexities

Scott Brinker likens the theme of "Jurassic Park" to marketing automation. In the movie, ravenous pre-historic creatures spiral out of control and devour everyone in sight. For Brinker, this is similar to the explosion of complex marketing strategies and the attempt to automate routine marketing processes.

Brinker runs through several scenarios in an attempt to help marketers understand the "intersection of marketing and computer science." Technology can make marketing easier, but it won't remove the complexity of SEO, mobile marketing, behavioral targeting, among others.

Read the whole story at Chief Marketing Technologist »

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