Alysson Fergison provides tips on writing for Sphinn, a social voting- based site created by the team at Search Engine Land that focuses on Internet marketing. Similar to Digg, the goal is to
generate enough votes on one's post to make it to the "Hot Topics" page, which brings the content to the forefront.
Fergison points out it's important to first introduce yourself to the marketing community by participating in blog discussions before submitting content. She also believes it's important to focus on search marketing-related topics, as well as upload an avatar that presents your likeness when posting comments.