• Search Engine Watch, Wednesday, May 6, 2009 2:45 PM

Although it's not always easy selecting an SEO firm, many execs looking for help have the same questions: What can the firm do for me, and how much will it cost? Mark Jackson tries to take the guesswork out of finding a reputable firm. He reminds us that you're not just looking for the cheapest way out, but expertise based on experience, references and history of performance.

As you weed through the talent pool and assess SEO firms, understand the scope of the work before proposals are put together and presented to you. Will the SEO expert provide link building and social media marketing? Become the reporter. Ask who, what, where, when, how and why. It will help you hire an ethical company and avoid throwing money away.

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