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The Art Of Lowering Bounce Rates

Robert Enriquez explains 15 ways to lower your bounce rate. Tips range from adding side navigation scrollbars to using the correct colors to ensuring Web pages load quickly. There's nothing more annoying for a site visitor than waiting 60 seconds for the full page to appear.

Get rid of pop-up ads and surveys from the landing page. No one likes arriving on a site only to be slowed down by a few unexpected pop-ups. "If the visitor has a slow connection, then you're going to slow down the most important pages, and your potential buyer will bounce!" he Enriquez writes.

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