• Search Engine Journal, Monday, May 11, 2009 3 PM

Mihaela Lica believes WordStream can efficiently manage huge lists of keywords. She rarely gets excited about SEO and SEM automated tools because many can do more bad than good, but seems to reluctantly agree that WordStream can become useful to anyone who wants to push their sites into the Google organic search results to generate traffic.

WordStream handles keyword lists thousands or hundreds of thousands of words long, she writes. The software, based on preset parameters. segments keywords into groups that help search marketers write compelling SEO copy based on those keyword phrases that perform best, and optimize pages for other keywords that are not that strong, Lica writes. While she tries to avoid writing about the benefits to paid search campaigns in the post and stick to organic, she admits WordStream could drastically improve a variety of strategies.

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