• Alt Search Engine, Monday, May 11, 2009 3 PM

Scientific and technical publishers might want to take notice of a search engine that can offer materials to an audience with "vast potential" and deep pockets, according to Hope Leman. In the age of Twitter, where viral marketing and micro-blogging rule, the search engine DeepDyve will become the marketer's best friend, she writes.

Leman believes the site provides an untapped "educated" and "affluent" reading public with content only found in academic libraries. The site relies on landing pages made up of "clusters" and "mash-ups" of related articles and complementary biographical material. These pages allow Google to easily find and index the content. In this lengthy post, Leman details several factors that make content discoverable that SEO experts can use when optimizing other sites.

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