Games such as "Mafia Wars," "YoVille," and "Scramble" have driven Zynga's growth over the past year to make it largest developer of social network games (most apps are on Facebook, but are also available on other popular services like MySpace and Bebo.
"To think that a city the size of London is playing our games on a daily basis is incredible," said Mark Pincus, CEO of Zynga.