- HubSpot, Tuesday, May 12, 2009 4:01 PM
Wired magazine and The Industry Standard Founder John Battelle sat down with HubSpot CEO Brian Halligan to talk about Google, social media and the future of search. In the video, Battelle
called search a "commodity," something that "runs like water." But it's also an "interface" and the way "we interact with machines," he said.
Battelle said "search will stop looking
like 10 blue links and start looking like a conversation on the phone." Geographical location and mobile will enable people to interact with search more naturally.
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