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Mining The Sales Funnel

There has been much ado lately about mining sales funnels for data and conversions. Chris Wine believes the key to understanding the cycle is mining the data from media that consumers see or interact with further up the funnel. It still plays an important role in the final results, which means SEO professionals should consider offline media when planning online strategies.

To better illustrate the fundamental shift in attributing the revenue to the media, Wine take a closer look at Extra Space Storage. He writes that the self-storage company knew many of its shoppers looked online to rent storage space, but would finish the transaction by calling the 800 number or driving to their local storage facility.

Read the whole story at Search Engine Land »

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