• Search Engine Guide, Wednesday, May 13, 2009 3 PM

How do companies give away things and still make a profit? Provide free information that could lead more consumers to your Web site, according to Stoney deGeyter. Giving consumers something for "free" and earning a return on investments requires creativity, but it can be done.

For instance, deGeyter points to Costco's food-tasting frenzy on the weekends, where vendors will set up tables in the store, giving shoppers a free taste. The hope is that people will then buy the whole package.

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