• SEO by the Sea, Thursday, May 14, 2009 5:15 PM

A Google patent provides details on how advertising from Google may be reviewed by human evaluators, according to William Slawski.

He also recently spotted a classified ad for "a temporary Ads Quality Rater." The patent, System and method for rating electronic documents, details how advertisements might be reviewed. Evaluators would create a trust score for ads as well as ranking and classifying the ads on a number of criteria.

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