Around the Net

Working With A Performance SEM Agency

Should you work with a performance SEM agency? Adam Viener writes that in many cases you will need to have a paid search campaign running first because such an agency's business model is based on the sales and leads generated. The agency will want to estimate how much revenue they can expect to generate per click before agreeing to take on clients.

Some important numbers marketers might need to know before contacting such an agency include commission rate, site conversion rate, and average order size. Viener explains that performance SEM firms often lose money on many of the campaigns they test. They tend to rely on metrics to weed out the winners and focus efforts on those that demonstrate promise for profit.

Read the whole story at Search Engine Land »

Next story loading loading..