Around the Net

Getting More PPC Impressions

Brian Carter serves up pointers on how to go beyond the limits of one AdWords account to find success without violating the Double Serving Policy. He explains the exceptions will allow you to get more impressions within regulations, but provides a disclaimer with the instructions: "There's no guarantee that you'll be approved if you heed these criteria."

Carter says don't abuse the strategy. Don't be black hat -- it won't serve you in the end. "Your offering on every website has to appeal to the prospect that searches for your keywords," he writes. If the ad doesn't fit the information the searcher seeks, though you may get good click-through rates with clever ads, conversion rates will suffer and the overall effort won't deliver a positive return on investment.

Read the whole story at Search Engine Journal »

Next story loading loading..