• PPC Hero, Friday, June 5, 2009 4 PM

Marketers using adCenter don't need to change campaigns from Microsoft Live Search to Microsoft Bing. Andrew explains that all ads and keywords running on Live will continue uninterrupted. Advertisers in marketers such as travel, shopping, health and local search might have more impact than others on accounts in the short term.

While the service will continue uninterrupted, it doesn't correct adCenter's clumsy, difficult-to-navigate and prone-to-shutdowns user interface, according to Andrew. "Expect no great leaps forward in terms of ease of use," he writes. It appears the "decision-making is strictly for the searcher."

Read the whole story at PPC Hero »